Posted by & filed under International Business, Management, Organizational Behavior.

Description: ..the majority of publishers are working to expand their users’ data profiles by augmenting their own information with third-party data. In fact, 85% of publishers said they used at least one third-party data provider.


Date: Nov 30, 2017


Questions for discussion:

  • How is data being collected and used by mobile publishers?
  • Why are publishers using third party data?