Description: ..the majority of publishers are working to expand their users’ data profiles by augmenting their own information with third-party data. In fact, 85% of publishers said they used at least one third-party data provider.

Source: eMarketer.com

Date: Nov 30, 2017

Link: https://www.emarketer.com/content/publishers-turn-to-outside-data?ecid=NL1009

Questions for discussion:

• How is data being collected and used by mobile publishers?
• Why are publishers using third party data?