Description: The company wants to end the use of animals in food production by 2035
Source: Fortune.com – video report
Date: Dec 28, 2017
Link: http://fortune.com/video/2017/12/19/impossible-foods-replace-meat/
Questions for discussion:
- Do you think this company can succeed in its stated goal?
- Which factors and trends suggest the firm can succeed?
- What the obstacles does it face?
- How can this product be customeized to satisfy more customers?
