Posted by & filed under International Business, Management, Organizational Behavior.

Description: Hoang Thi Thom, a coffee grower in No. 2 producer Vietnam, isn’t keen to sell this year’s harvest. With prices for the robusta coffee she grows down 18 percent in 2017, Thom has sold just a tiny fraction of the 6 to 7 metric tons she expects to gather this season. The rest she plans to hold back until after the Tet holidays that celebrate the Lunar New Year in mid-February.


Date: Dec 07, 2017


Questions for discussion:

  • Explain current coffee prices in terms of supply and demand theory.
  • How are producers responding?
  • What other solutions are there for producers?