Posted by & filed under International Business, Management, Organizational Behavior.

Description: SAN FRANCISCO — At Rainbow Grocery, a cooperative in this city’s Mission District, one brand of water is so popular that it’s often out of stock.


Date: Dec 29, 2017


Questions for discussion:

  • What is driving the development of this industry?
  • How should managers establish prices for their product?
  • How can small businesses take advantage of this growth opportunity?