Description: Despite TV’s widespread reach, the attention of its US audience is something that’s increasingly fractured across several devices.
Source: eMarketing.com
Date: Jan 12, 2018
Link: https://www.emarketer.com/content/millennials-favor-smartphones-for-second-screening
Questions for discussion:
- What does the report say about device use?
- What does this mean for companies involved in delivering content to audiences?
