Why Disclosure Is Essential When It Comes to Influencer

Posted by & filed under International Business, Management, Organizational Behavior.

Description: Many players still don’t reveal their ties to one another

Source: eMarketer.com

Date: Feb 11, 2018

Link: https://www.emarketer.com/content/why-disclosure-is-essential-when-it-comes-to-influencer-marketing

Questions for discussion:

  • What does the article say about influence marketing and the issue of disclosure?
  • What do you think managers should do? Why?