Description: Coming soon to a Starbucks near you: Less variety. Expect to see a narrower assortment of products in the main area of your local coffee chain outpost sometime soon this year.
Source: Forbes.com
Date: Feb 24, 2018
Link: http://fortune.com/2018/02/24/starbucks-merchandise-stores/
Questions for discussion:
- Why is Starbucks reducing variety?
- How might this decision impact customer behavior?
- Do you think it is a good decision under current circumstances?