Posted by & filed under International Business, Management, Organizational Behavior.

Description: Coming soon to a Starbucks near you: Less variety. Expect to see a narrower assortment of products in the main area of your local coffee chain outpost sometime soon this year.


Date: Feb 24, 2018


Questions for discussion:

  • Why is Starbucks reducing variety?
  • How might this decision impact customer behavior?
  • Do you think it is a good decision under current circumstances?