Posted by & filed under International Business, Management, Organizational Behavior.

Description: Hundreds of people, many dressed in elaborate fur and sequined outfits, packed the Grand Central Cipriani restaurant on Thursday for the runway show of Romeo & Juliet Couture.


Date: Feb 13, 2018


Questions for discussion:

  • What impact do you think these models have on the brand by virtue of their unique look?
  • How can marketing managers develop publicity around these models?