Description: Hundreds of people, many dressed in elaborate fur and sequined outfits, packed the Grand Central Cipriani restaurant on Thursday for the runway show of Romeo & Juliet Couture.

Source: NYTimes.com

Date: Feb 13, 2018

Link: https://www.nytimes.com/2018/02/13/fashion/levesque-triplets-models-new-york-fashion-week.html?rref=collection%2Fsectioncollection%2Fbusiness-smallbusiness&action=click&contentCollection=smallbusiness&region=stream&module=stream_unit&version=latest&contentPlacement=1&pgtype=sectionfront

Questions for discussion:

• What impact do you think these models have on the brand by virtue of their unique look?
• How can marketing managers develop publicity around these models?