Posted by & filed under International Business, Management, Organizational Behavior.

Description: As automated advertising has matured, the structure of programmatic auctions has become more confusing. In 2018, marketers are looking to break through the clutter to understand what’s going on under the hood.

Source: eMarketer.com

Date: Mar 01, 2018

Link: https://www.emarketer.com/content/understanding-programmatic-auction-pricing-is-a-major-priority-for-marketers?ecid=NL1001

Questions for discussion:

  • What is programmatic-auction-pricing?
  • What does this mean for planning and management decision-making?