Posted by & filed under International Business, Management, Organizational Behavior.

Description: As automated advertising has matured, the structure of programmatic auctions has become more confusing. In 2018, marketers are looking to break through the clutter to understand what’s going on under the hood.


Date: Mar 01, 2018


Questions for discussion:

  • What is programmatic-auction-pricing?
  • What does this mean for planning and management decision-making?