Description:  Podcasts are becoming big business not only for creators, but for advertisers. Podcast advertising is on track to hit more than $220 million in 2017, up 85% from 2016.

Source: FastCompany.com

Date: Mar 5, 2018

Link: https://www.fastcompany.com/40533210/branded-podcasts-are-the-ads-people-actually-want-to-listen-to?utm_source=postup&utm_medium=email&utm_campaign=Fast%20Company%20Daily&position=4&partner=newsletter&campaign_date=03062018

Questions for discussion:

• Describe this format of communications with targeted customers.
• Why is this sector of promotion so popular with users and marketers?
• Which products lend themselves better to this sort of format?