Description: Vegetarians have long touted the ethical and environmental problems with meat production and consumption. Start-ups such as MosaMeat, JUST and Memphis Meats are tissue-engineering meat in a lab to allow people to enjoy being a carnivore without any of the environmental or ethical hang-ups.
Source: CNBC.com – video report
Date: Mar 23, 2018
Questions for discussion:
- Who is the target market for this industry?
- What will determine the consumer accesptance or rejection of the product?
- Develop a sketch of a business plan for one product.
- Can this be a small business industry?