Posted by & filed under International Business, Management, Organizational Behavior.

Description:  A fake alliance between Warby Parker and Arby’s came off like the ultimate dad joke. It’s not a good look for the fashionable eyewear startup.


Date: Apr 02, 2018


Questions for discussion:

  • What do you think of the “April fools joke”?
  • What are the lessons for management as a result of this publicity?
  • Do you think damage has been done to either brand?
  • What should Warby Parker do next, if anything?