Description: A fake alliance between Warby Parker and Arby’s came off like the ultimate dad joke. It’s not a good look for the fashionable eyewear startup.
Date: Apr 02, 2018
Questions for discussion:
- What do you think of the “April fools joke”?
- What are the lessons for management as a result of this publicity?
- Do you think damage has been done to either brand?
- What should Warby Parker do next, if anything?