People Believe Ads Are Becoming More Intrusive

Posted by & filed under International Business, Management, Organizational Behavior.

Description: Users feel bombarded by too many ads

Source: eMarketer.com

Date: Apr 10, 2018

Link: https://www.emarketer.com/content/people-believe-ads-are-becoming-more-intrusive?ecid=NL1009

Questions for discussion:

  • Interpret the research presented in this article.
  • What should marketing managers do with this information, from a planning point of view?