Description: American Apparel is returning to the physical realm. The iconic Los Angeles-based brand is preparing to open a flagship store in its home city later this year, its first foray back into brick-and-mortar shops after all its locations closed following a bankruptcy process.
Date: May 03, 2018
Questions for discussion:
- Explain the strategic thinking and reasons for opening a retail presence?
- Do you think the brand can recover?
- What else would you advise management?