Description: Getaway, a Brooklyn-based startup, offers the experience of a tiny home, but only for as many nights as you’re willing to pay for.
Source: CNBC.com – video report
Date: May 03, 2018
Questions for discussion:
- Who is the target market for this sort of “away-from-it-all” activity?
- Explain the appeal of the small space and simple facilities to customers?
- How would you market this business?