Posted by & filed under International Business, Management, Organizational Behavior.

Description: Getaway, a Brooklyn-based startup, offers the experience of a tiny home, but only for as many nights as you’re willing to pay for.

What it was like spending 24 hours alone in a tiny cabin in the woods from CNBC.

Source: – video report

Date: May 03, 2018


Questions for discussion:

  • Who is the target market for this sort of “away-from-it-all” activity?
  • Explain the appeal of the small space and simple facilities to customers?
  • How would you market this business?