Medical Scrubs Are a $10 Billion Market, but No One Liked Them–Until This Startup Made Them Cool

Posted by & filed under International Business, Management, Organizational Behavior.

Description: For decades, medical scrubs were a necessary but hated uniform. Then this startup made them fashionable.

Source: INC.com

Date: Aug-Sep, 2018

Link: https://www.inc.com/magazine/201809/lindsay-blakely/2018-inc5000-figs.html?cid=hmside1

Questions for discussion: 

  • Explain the strategic thinking and reasons for the success of this firm.
  • Do you think there is a broader market for this clothing outside of the professional work environment?