Posted by & filed under International Business, Management, Organizational Behavior.

Description: While travelers gorge on competitors’ cheap fares, an airline known for supersonic flights and Dior uniforms is plagued by strikes and regulations. Can a new Canadian CEO restore the brand to its former glory?


Date: Aug 22, 2018


Questions for discussion:

  • What are the problems facing the firm and how has management attempted to deal with them to date?
  • What should the new management consider, going forward?