Description: While travelers gorge on competitors’ cheap fares, an airline known for supersonic flights and Dior uniforms is plagued by strikes and regulations. Can a new Canadian CEO restore the brand to its former glory?
Source: Bloomberg.com
Date: Aug 22, 2018
Questions for discussion:
- What are the problems facing the firm and how has management attempted to deal with them to date?
- What should the new management consider, going forward?
