Description: With the rise of social media and texting, some saw email as a communication vehicle that would eventually disappear. However, this mode of messaging is still an inescapable part of everyday life.

Source: eMarketer.com

Date: Aug 27, 2018

Link: https://www.emarketer.com/content/email-isn-t-social-media-but-it-s-still-pretty-popular?ecid=NL1009

Questions for discussion:

• Why do you suppose email remains a popular communications tool?
• How can marketers break through the “white noise”?