Here’s what Twitter data says about the Nike boycott

Posted by & filed under International Business, Management, Organizational Behavior.

Description: The frequency and duration of boycott mentions don’t support ‘a strong negative call against Nike,’ analysts say

Source: MarketWatch.com

Date: Sep 08, 2018

Link: https://www.marketwatch.com/story/heres-what-twitter-data-says-about-the-nike-boycott-2018-09-08

Questions for discussion:

  • What does the report say is the public reaction to the story?
  • Do you think the interpretation of the data is correct?
  • How else might managers measure public reaction?