Description: For the first time, eMarketer is forecasting ad spending for US social video ads. This represents a change in the forecasting methodology to encompass outstream formats—including social media in-feed advertising—in video ad spending figures.

Source: eMarketer.com

Date: Sep 28, 2018

Link: https://www.emarketer.com/content/us-social-video-ad-spending-will-reach-11-69-billion-by-2020

Questions for discussion:

• What is happening to social network ad revenue?
• Why do you think Facebook is leading the group in ad revenue?
• How else can social media generate revenue?