Posted by & filed under International Business, Management, Organizational Behavior.

Description: For the first time, eMarketer is forecasting ad spending for US social video ads. This represents a change in the forecasting methodology to encompass outstream formats—including social media in-feed advertising—in video ad spending figures.


Date: Sep 28, 2018


Questions for discussion:

  • What is happening to social network ad revenue?
  • Why do you think Facebook is leading the group in ad revenue?
  • How else can social media generate revenue?