Description: For the first time, eMarketer is forecasting ad spending for US social video ads. This represents a change in the forecasting methodology to encompass outstream formats—including social media in-feed advertising—in video ad spending figures.
Date: Sep 28, 2018
Questions for discussion:
- What is happening to social network ad revenue?
- Why do you think Facebook is leading the group in ad revenue?
- How else can social media generate revenue?