Description: Snapchat and Twitter are very different properties, but they have one thing in common: Both remain in the shadow of Facebook and Instagram. Even though they have far fewer users, solid ad opportunities on each platform are available, and both are managing to produce revenue gains despite their challenges.
Date: Oct 04, 2018
Questions for discussion:
- What does the report say about consumer usage of social media platforms?
- What do you think will happen to usage going forward?
- Is there room for another platform, in your opinion?
- What would it look like?