Posted by & filed under International Business, Management, Organizational Behavior.

Description: Today the company is announcing new original programming that puts users inside the story. Is it prestige TV, social storytelling, or a whole new medium?

Source: – video report

Date: Oct 10, 2018


Questions for discussion:

  • Why do you suppose Snap is attempting to develop these programs?
  • How can they increase audience use and sharing?
  • How can they be monetized?