Posted by & filed under International Business, Management, Organizational Behavior.

Description: Quaker Oats is introducing its milk alternative at a trade show in Washington this weekend, with plans to start selling it in groceries in January.CreditCreditQuaker Oats


Date: Oct 19, 2018


Questions for discussion:

  • Who is the target customer for this product?
  • Which other products is Quaker competing against for consumer preference?
  • What would motivate consumers to buy this product?
  • Do you think Quaker will succeed?