Quaker Bets Oat Milk Is More Than Just a Passing Fad

Posted by & filed under International Business, Management, Organizational Behavior.

Description: Quaker Oats is introducing its milk alternative at a trade show in Washington this weekend, with plans to start selling it in groceries in January.CreditCreditQuaker Oats

Source: NYTimes.com

Date: Oct 19, 2018

Link: https://www.nytimes.com/2018/10/19/business/quaker-foods-pepsi-oat-milk.html?rref=collection%2Fsectioncollection%2Fbusiness&action=click&contentCollection=business&region=rank&module=package&version=highlights&contentPlacement=1&pgtype=sectionfront

Questions for discussion:

  • Who is the target customer for this product?
  • Which other products is Quaker competing against for consumer preference?
  • What would motivate consumers to buy this product?
  • Do you think Quaker will succeed?