Description: Bugatti makes the world’s most expensive cars, and, arguably, the most beautiful. But to truly understand the brand you must know its history.
Source: CNNMoney.com – video report
Date: Oct 17, 2018
Questions for discussion:
- What does the Bugatti brand represent?
- Describe the target customers using segmentation criteria?
- How would you grow the Bugatti business in terms of products and markets?