Posted by & filed under International Business, Management, Organizational Behavior.

Description: Bugatti makes the world’s most expensive cars, and, arguably, the most beautiful. But to truly understand the brand you must know its history.

Source: – video report

Date: Oct 17, 2018


Questions for discussion:

  • What does the Bugatti brand represent?
  • Describe the target customers using segmentation criteria?
  • How would you grow the Bugatti business in terms of products and markets?