Posted by & filed under International Business, Management, Organizational Behavior.

Description: Canada Goose Holdings Inc. (GOOS.TO 2.66%) is pushing ahead with its China expansion, betting its strategy of selling premium coats directly to customers will help overcome a proliferation of knockoffs and the nation’s consumption slowdown.


Date: Nov 23, 2018


Questions for discussion:

  • What does the article say about how Canada Goose is succeeding in dealing with knock-off competeition in China?
  • How has the company managed to successfully position its brand at the high end of the market?