Inertia Prevents Marketers from Re-Evaluating Their Spend

Posted by & filed under International Business, Management, Organizational Behavior.

Description: External and internal factors inhibit change

Source: eMarketer.com

Date: Nov 23, 2018

Link: https://www.emarketer.com/content/inertia-prevents-marketers-from-reevaluating-their-spend?ecid=NL1001

Questions for discussion:

  • What does the research say?
  • How should managers deal with this issue?