Description: For Mackenzi Farquer, Small Business Saturday is a big deal.The owner of Queens, New York-based Lockwood gift shop, which sells kitchenware, clothing and paper goods, says there’s often barely room to stand in her locations on the retail holiday between Black Friday and Cyber Monday.

Source: CNBC.com – video report

Date: Nov 23, 2018

Link: https://www.cnbc.com/2018/11/23/small-business-saturday-is-a-big-deal-to-independent-retailers.html

Questions for discussion:

• Why do you think this promotional strategy works so well?
• How can small businesses build on the customer experience during this period and carry it forward into the rest of the year?