Posted by & filed under International Business, Management, Organizational Behavior.

Description: ¬†Faced with seesawing commodity prices and the pressure to be more efficient and environmentally friendly, farmer Jamie Butler is trying out a new worker on his 450-acre farm in England’s Hampshire countryside.

Source: Finance.Yahoo.com

Date: Nov 25, 2018

Link: https://ca.finance.yahoo.com/news/robots-field-farms-embracing-autonomous-124224230.html

Questions for discussion:

  • How is technology changing agriculture?
  • How is offering a robotic service contract to farmers different from selling them equipment?
  • Why is it easier to sell a service contract?