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Description:  In the latest episode of “Behind the Numbers,” analyst Debra Aho Williamson joins us in the studio to talk about social stories—what she calls a 21st Century daily diary. What is it about stories that users and advertisers alike seem to find so appealing?

Source: – podcast

Date: Dec 04, 2018


Questions for discussion:

  • Summarize the highlights in this discussion.
  • Do you agree with the analysis presented about how “stories” impact consumers?