Posted by & filed under International Business, Management, Organizational Behavior.

Description: Apple is in advanced talks to buy rights to a gritty Israeli TV show called “Nevelot” (English translation: “Bastards”) and adapt it for the U.S., beating out bids from competitors including Showtime, FX and Amazon, according to several people with knowledge of the deal.


Date: Dec 06, 2018


Questions for discussion:

  • Why is Apple TV searching for its “Breaking Bad” series?
  • How would this reposition the brand?
  • Do you think it is a good strategy?