Description: Apple is in advanced talks to buy rights to a gritty Israeli TV show called “Nevelot” (English translation: “Bastards”) and adapt it for the U.S., beating out bids from competitors including Showtime, FX and Amazon, according to several people with knowledge of the deal.
Date: Dec 06, 2018
Questions for discussion:
- Why is Apple TV searching for its “Breaking Bad” series?
- How would this reposition the brand?
- Do you think it is a good strategy?