Posted by & filed under International Business, Management, Organizational Behavior.

Description:  Mobile video advertisers are on the hunt for ways to make their ads more engaging, and not just another commercial consumers have to tolerate. Rewarded video ads—also known as value exchange ads—seem like the answer. But are the benefits worth the cost?


Date: Dec 06, 2018


Questions for discussion:

  • What is the concept behind “rewarded video”?
  • What does the report say about the effectiveness of this strategy?
  • Do you think it should be developed by more firms?
  • What are some rewards that could be offered by some firms?