Posted by & filed under International Business, Management, Organizational Behavior.

Description: The supposed millennial penchant for “killing” industries gets thrown around a lot, but it could really be happening to one American icon: the Harley-Davidson motorcycle.


Date: Jan 25, 2019


Questions for discussion:

  • How have changes in demographics and attitudes affected the fortunes of Harley-Davidson in recent years?
  • What is management doing stratgically to meet the changes?
  • What advice would you offer?