Description: Inuit invented the first parkas. With its new collection, Canada Goose highlights the work of Inuit seamstresses keeping their heritage alive.
Date: Feb 07, 2019
Questions for discussion:
- What are the social and economic benefits derived from this program for all parties involved?
- Do you think design is a critical component for sales of these garments?
- How else can the firm build on the success of this program?