Posted by & filed under International Business, Management, Organizational Behavior.

Description: Inuit invented the first parkas. With its new collection, Canada Goose highlights the work of Inuit seamstresses keeping their heritage alive.

Source: FastCompany.com

Date: Feb 07, 2019

Link: https://www.fastcompany.com/90302431/these-incredible-canada-goose-parkas-were-created-by-inuit-designers?utm_source=postup&utm_medium=email&utm_campaign=Fast%20Company%20Daily&position=1&partner=newsletter&campaign_date=02072019

Questions for discussion:

  • What are the social and economic benefits derived from this program for all parties involved?
  • Do you think design is a critical component for sales of these garments?
  • How else can the firm build on the success of this program?