Description: In the latest episode of “Behind the Numbers,” we’re talking about consumer trust in brands and digging into data from a survey by data platform Jebbit. We’re joined in the studio by Jebbit co-founder Jonathan Lacoste to discuss which brands have succeeded in winning customer trust, which have failed, and why.

Source: eMarketer.com – podcast

Date: Feb 08, 2019

Link: https://www.emarketer.com/content/podcast-how-much-trust-do-consumers-give-brands?ecid=NL1001

Questions for discussion:

• What does this interview say about brands and trust? Are you surprised?
• What should managers do with this research?