Description: In the latest episode of “Behind the Numbers,” we’re talking about consumer trust in brands and digging into data from a survey by data platform Jebbit. We’re joined in the studio by Jebbit co-founder Jonathan Lacoste to discuss which brands have succeeded in winning customer trust, which have failed, and why.
Source: eMarketer.com – podcast
Date: Feb 08, 2019
Questions for discussion:
- What does this interview say about brands and trust? Are you surprised?
- What should managers do with this research?