Posted by & filed under International Business, Management, Organizational Behavior.

Description: The push for more effective ad targeting remains one of marketers’ chief priorities, evidenced by two reports released this year.

Source: eMarketer.com

Date: Apr 11, 2019

Link: https://www.emarketer.com/content/better-ad-targeting-remains-a-top-priority-for-marketers?ecid=NL1001

Questions for discussion:

  • What does the research say about data gathering issues facing management?
  • How can managers deal with the problems they face?