Description: For Disney, the price is the story. Disney announced pricing for its new streaming service on Thursday, and it’s surprisingly low: $6.99 per month and $69.99 annually (or $5.83 per month). The service won’t include any advertisements.
Source: CNBC.com – video report
Date: Apr 12, 2019
Questions for discussion:
- Why is pricing so critical in this highly competitive environment?
- How would you expect Netflix and other competitors to respond?
- How else can management differentiate their brands?