Posted by & filed under International Business, Management, Organizational Behavior.

Description: For Disney, the price is the story. Disney announced pricing for its new streaming service on Thursday, and it’s surprisingly low: $6.99 per month and $69.99 annually (or $5.83 per month). The service won’t include any advertisements.

Source: – video report

Date: Apr 12, 2019


Questions for discussion:

  • Why is pricing so critical in this highly competitive environment?
  • How would you expect Netflix and other competitors to respond?
  • How else can management differentiate their brands?