Posted by & filed under International Business, Management, Organizational Behavior.

Description: With an entrepreneurial can-do mindset, the four Hollywood vets have built a business with soaring sales and global impact.


Date: Apr 09, 2019


Questions for discussion:

  • Summarize the strategic decisions made to develop the company.
  • How would this story be different if it was managed as a for-profit start-up?
  • How has Starbucks leveraged the association with the firm?
  • Why aren’t all consumer products sold this way?