Description: When Tiger Woods won The Masters on Sunday, it was an instant boon to everyone in business with him, directly or even indirectly, from sponsors like Nike and Monster Beverage to broadcaster CBS.
Source: YahooFinance.com – video report
Date: Apr 16, 2019
Questions for discussion:
- How much “stock value” should investors attribute to the “Tiger affect”?
- Why was the split from Adidas good for TaylorMade?