Posted by & filed under Communication, Decision Making, Strategy.

Description: An Interview with Dave Grzelak of The Shipyard.. Marketers want to create data-driven experiences for two big reasons: They believe customers want them, and there’s a growing need to justify investments based on results.

Source: eMarketer.com

Date: Aug 21, 2019

Link: https://www.emarketer.com/content/how-to-cultivate-a-cohesive-brand-through-micromessaging

Questions for discussion:

  • What does Dave Grzelak say to marketers?
  • Do you agree with his thinking?