15 Minutes to ‘Mayhem’: How a Tweet Led to a Shortage at Popeyes

Posted by & filed under Communication, Decision Making, Management.

Description: The “chicken sandwich wars” with Chick-fil-A captivated the internet and drove record sales. Then they became a logistical headache.

Source: NYTimes.com

Date: Aug 29, 2019

Link: https://www.nytimes.com/2019/08/29/business/popeyes-chicken-sandwich-shortage.html

Questions for discussion:

  • What does the report say what happened?
  • Was this a “problem”?
  • Do you think it was planned?
  • What should the firm do about the situation going forward?