Description: US digital buyers that were surveyed considered static banner ads (16%), sponsored posts in social media feeds (14%) and sponsored search results (12%) to be the most useful digital ad formats. Overall, however, almost 58% of digital buyers said they didn’t think any digital ads were useful to them.
Source: eMarketer.com
Date: Sep 11, 2019
Questions for discussion:
- What does this research say about consumer behavior?
- What should marketing managers be doing, given this behavior?
