Posted by & filed under Communication, Control, International Business, Leadership, Management, Organizational Behavior.

Description: Steve Easterbrook is giving the Golden Arches a data makeover, but franchisees are balking at the cost.

Source: – video report

Date: Sep 27, 2019


Questions for discussion:

  • What is the new strategic thinking at McDonald’s?
  • Why is it a hard sell to frnchisees?