McDonald’s CEO Wants Big Macs to Keep Up With Big Tech

Posted by & filed under Communication, Control, International Business, Leadership, Management, Organizational Behavior.

Description: Steve Easterbrook is giving the Golden Arches a data makeover, but franchisees are balking at the cost.

Source: Bloomberg.com – video report

Date: Sep 27, 2019

Link: https://www.bloomberg.com/news/features/2019-09-25/steve-easterbrook-wants-mcdonald-s-to-think-like-silicon-valley

Questions for discussion:

  • What is the new strategic thinking at McDonald’s?
  • Why is it a hard sell to frnchisees?