Description: There’s no qualifying checklist for a marketer to become a CMO, but most will tell you that the pathway to the helm of a marketing department involves a mix of expertise, diversity of experience and a willingness to learn.
Source: eMarketer.com
Date: Oct 24, 2019
Questions for discussion:
- Is there a commonality amongst the CMOs?
- What do you think of the information they have provided about themselves, as a means to better understanding who makes it to the top in management?
