Description: For e-commerce as a whole, business is booming. According to estimates from Statista, the number of worldwide digital buyers is expected to reach 2.14 billion by 2021, with global e-commerce sales exceeding $4.5 trillion. While this paints a positive picture overall, many e-commerce sites struggle to see success for themselves. Though there are many factors that can hurt an e-commerce store’s profitability, one of the most common issues is entering a crowded and competitive niche.

Source: Entrepreneur.com

Date: Oct 24, 2019

Link: https://www.entrepreneur.com/article/340996?utm_source=newsletter&utm_medium=email

Questions for discussion:

• Summarize the advice presented to managers.
• Do you agree with this line of thinking?
• What would you add to the discussion?