Description: For e-commerce as a whole, business is booming. According to estimates from Statista, the number of worldwide digital buyers is expected to reach 2.14 billion by 2021, with global e-commerce sales exceeding $4.5 trillion. While this paints a positive picture overall, many e-commerce sites struggle to see success for themselves. Though there are many factors that can hurt an e-commerce store’s profitability, one of the most common issues is entering a crowded and competitive niche.
Date: Oct 24, 2019
Questions for discussion:
- Summarize the advice presented to managers.
- Do you agree with this line of thinking?
- What would you add to the discussion?