Description: Kevin Plank built Under Armour from scratch in his grandmother’s basement in Washington, D.C. In its first full year in business, in 1996, Under Armour did $17,000 in sales. Last year, it did $5.2 billion.
Source: CNBC.com – video report
Date: Oct 24, 2019
Questions for discussion:
- Summarize what you learned from this report about the entrepreneurial thinking and managerial style of Kevin Plank.