Posted by & filed under Decision Making, International Business, Management, Strategy.

Description: Updated favorites are sweet nostalgia for parents—and they just might separate today’s teens from their smartphones.

Source: Bloomberg.com

Date: Feb 21, 2020

Link: https://www.bloomberg.com/news/articles/2020-02-21/board-games-from-the-80s-are-rebooted-for-generation-x?srnd=premium

Questions for discussion:

  • Do you think this strategy of rejuvenating older board games and hobbies will succeed?
  • What favors trying?
  • How is Kickstarter helping this industry?