Description: In-person events are a cornerstone touchpoint for many B2B companies, but as the outbreak of the newest strain of the coronavirus progresses worldwide, major business events have been canceled or postponed. This will come at great cost to marketing budgets and can have a lasting impact on revenues and sales.
Date: Mar 6, 2020
Questions for discussion:
- How are managers dealing with the cancellations of face-to-face meetings due to Coronavirus fears?
- How can managers improve communications and interactions without these meetings?