Description: Bombardier Inc. replaced the chief executive officer who orchestrated its breakup and appointed one of its former managers to lead a smaller company focused solely on business jets.

Source: BNNBloomberg.com – video report

Date: Mar 12, 2020

Link: https://www.bnnbloomberg.ca/bombardier-replaces-ceo-in-new-era-focused-on-business-jets-1.1404406

Questions for discussion:

• Summarize the demise of Bombardier and what management might have done differently – in hindsight.
• What should management be focused on at this time?