Description: As the government continues to wrestle with the COVID-19 epidemic, US consumers and news organizations have rediscovered one of the things that made social media so valuable: Democratizing information about a fast-moving global story brings to light important narratives that official sources may miss, ignore or suppress.
Date: Mar 17, 2020
Questions for discussion:
- What are the highlights presented in this report?
- Do you agree that a brand that is viewed as a source of greater trust will benefit long after this crisis has passed?
- What does this mean for managers?