Posted by & filed under Ethics & Social Responsibility, International Business, Leadership, Strategy.

Description: Switch Health has tested hockey players and factory workers and won the support of Rona Ambrose, who sits on the board

Source: FinancialPost.com

Date: Sep 14, 2020

Link: https://financialpost.com/entrepreneur/small-business/how-four-millennials-came-out-of-nowhere-to-dominate-the-mobile-covid-19-testing-industry/wcm/1253aa3c-d93b-4d10-a516-e73f5d27267d/

Questions for discussion:

  • Explain why the concept succeeded as a venture?
  • What were the critical items in the recipe for success?